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DA-24 - GIS&T and Marketing

Marketing is about communicating, delivering, and exchanging goods and services that are desired by customers, clients, and the public alike. They identify the groups the enterprise is striving to serve, developing offerings which match their needs, and establishing exchange relationships which satisfy those needs while accomplishing enterprise objectives of profit, service and/or social impact. Marketers use their planning processes to scan the relevant environment for opportunities, select target markets with unmet or insufficiently met needs, and design marketing mix strategies to serve them. In all of these activities, the qualitative and quantitative measures of location and geography are key.  Delivery of marketing mix strategies relies on tasks such as marketing research, market segmentation and customer profiling, all of which GIS supports.  In addition, specialized marketing functions and emerging technologies also benefit from location analytics resources. 

AM-79 - Agent-based Modeling

Agent-based models are dynamic simulation models that provide insight into complex geographic systems. Individuals are represented as agents that are encoded with goal-seeking objectives and decision-making behaviors to facilitate their movement through or changes to their surrounding environment. The collection of localized interactions amongst agents and their environment over time leads to emergent system-level spatial patterns. In this sense, agent-based models belong to a class of bottom-up simulation models that focus on how processes unfold over time in ways that produce interesting, and at times surprising, patterns that we observe in the real world.

AM-03 - Buffers

This short article introduces the definition of buffer and explains how buffers are created for single or multiple geographic features of different geometric types. It also discusses how buffers are generated differently in vector and raster data models and based on the concept of cost.

CV-32 - Cartograms

Cartograms are used for thematic mapping. They are a particular class of map type where some aspect of the geometry of the map is modified to accommodate the problem caused by perceptually different geographies. Standard thematic maps, such as the choropleth, have inherent biases simply due to the fact that areas will likely be very different in size from one another. The tendency to see larger areas as more important, regardless of the variable being mapped, can cause confusion. Cartograms tackle this by modifying the geography, effectively normalizing it to create a map where each area takes on a new shape and/or size based on the variable being mapped. Cartograms therefore depict geographical space diagrammatically as they lose their relationship with true coordinate system geometry. There are four main types of cartogram which each represent the mapped variable differently – non-contiguous, contiguous, graphical and gridded.  

CV-27 - Cartography and Art

The intersections between art and cartography go far beyond the notions of design and illustration, since mapmaking invariably has multiple cultural, social, and political dimensions. Considering this broader perspective, this entry provides a review of these different contemporary intersections, by exploring three main types of relationships: 1) cartography influenced by artistic practices; 2) map art or maps embedded in artistic practices; and 3) cartography at the interface between art and places. These will be discussed in detail following a brief overview of the main historical markers from which these types of relationships between art and cartography have emerged.

CV-26 - Cartography and Power

Over twenty five years ago, Brian Harley (1989, p. 2) implored cartographers to “search for the social forces that have structured cartography and to locate the presence of power – and its effects – in all map knowledge.” In the intervening years, while Harley has become a bit of a touchstone for citational practices acknowledging critical cartography (Edney, 2015), both theoretical understandings of power as well as the tools and technologies that go into cartographic production have changed drastically. This entry charts some of the many ways that power may be understood to manifest within and through maps and mapmaking practices. To do so, after briefly situating work on cartography and power historically, it presents six critiques of cartography and power in the form of dialectics. First, building from Harley’s earlier work, it defines a deconstructivist approach to mapping and places it in contrast to hermeneutic phenomenological approaches. Second, it places state-sanctioned practices of mapping against participatory and counter-mapping ones. Third, epistemological understanding of maps and their affects are explored through the dialectic of the map as a static object versus more processual, ontogenetic understandings of maps. Finally, the chapter concludes by suggesting the incomplete, heuristic nature of both the approaches and ideas explored here as well as the practices of critical cartography itself. Additional resources for cartographers and GIScientists seeking to further explore critical approaches to maps are provided.

AM-69 - Cellular Automata

Cellular automata (CA) are simple models that can simulate complex processes in both space and time. A CA consists of six defining components: a framework, cells, a neighborhood, rules, initial conditions, and an update sequence. CA models are simple, nominally deterministic yet capable of showing phase changes and emergence, map easily onto the data structures used in geographic information systems, and are easy to implement and understand. This has contributed to their popularity for applications such as measuring land use changes and monitoring disease spread, among many others.

GS-24 - Citizen Science with GIS&T

Figure 1. Participant in a BioBlitz records bird observation (Source: Jo Somerfield)

 

Citizen Science is defined as the participation of non-professional volunteers in scientific projects (Dickson et al, 2010) and has experienced rapid growth over the past decade. The projects that are emerging in this area range from contributory projects, co-created projects, collegiate projects, which are initiated and run by a group of people with shared interest, without any involvement of professional scientists.  

In many citizen science projects, GIS&T is enabling the collection, analysis, and visualisation of spatial data to affect decision-making. Some examples may include:

  • Recording the location of invasive species or participating in a BioBlitz to record local biodiversity (Figure 1).
  • Measuring air quality or noise over a large area and over time to monitor local conditions and address them
  • Using tools to educate on and increase access to local resources,  improving community resilience

Such projects have the opportunity to empower or disempower members of the public, depending upon access to and understanding of technology. Citizen Science projects using GIS&T may help communities influence decision makers and support the gathering of large-scale scientific evidence on a range of issues. This may also renew people’s interests in the sciences and foster continued and lifelong learning. 

 

PD-12 - Commercialization of GIS Applications

The commercialization of GIS applications refers to the process of bringing a software solution to market. The process involves three broad categories of tasks: identifying a problem or aspect of a problem that a GIS application can solve or address; designing and creating a GIS application to address the problem; and developing and executing a marketing plan to reach those with the problem, the potential users. Ideally these categories would be addressed in this order, but in practice, aspects of each are likely to be addressed and iterated throughout the commercialization process.

Bringing a GIS application to market requires expertise in 1) the target industry or market (e.g., forestry); 2) software development (how to design and build a product); 3) law (licenses, contracts, taxes); and 4) business (how to fund development, guide the process, evaluate success, marketing). A single individual or organization, referred to as the provider in this discussion, may lead or execute all three categories of tasks, or engage third parties when specific expertise is required.

AM-90 - Computational Movement Analysis

Figure 1. Group movement patterns as illustrated in this coordinated escape behavior of a group of mountain goat (Rubicapra rubicapra) evading approaching hikers on the Fuorcla Trupchun near the Italian/Swiss border are at the core of computational movement analysis. Once the trajectories of moving objects are collected and made accessible for computational processing, CMA aims at a better understanding of the characteristics of movement processes of animals, people or things in geographic space.

 

Computational Movement Analysis (CMA) develops and applies analytical computational tools aiming at a better understanding of movement data. CMA copes with the rapidly growing data streams capturing the mobility of people, animals, and things roaming geographic spaces. CMA studies how movement can be represented, modeled, and analyzed in GIS&T. The CMA toolbox includes a wide variety of approaches, ranging from database research, over computational geometry to data mining and visual analytics.

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