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A B C D E F G H I K L M N O P R S T U V W
DA-23 - GIS&T and Marine Science

Image courtesy of the National Academy of Sciences Ocean Studies Board

 

GIS&T has traditionally provided effective technological solutions to the integration, visualization, and analysis of heterogeneous, georeferenced data on land. In recent years, our ability to measure change in the ocean is increasing, not only because of improved measuring devices and scientific techniques, but also because new GIS&T is aiding us in better understanding this dynamic environment. The domain has progressed from applications that merely collect and display data to complex simulation, modeling, and the development of new research methods and concepts.

DA-24 - GIS&T and Marketing

Marketing is about communicating, delivering, and exchanging goods and services that are desired by customers, clients, and the public alike. They identify the groups the enterprise is striving to serve, developing offerings which match their needs, and establishing exchange relationships which satisfy those needs while accomplishing enterprise objectives of profit, service and/or social impact. Marketers use their planning processes to scan the relevant environment for opportunities, select target markets with unmet or insufficiently met needs, and design marketing mix strategies to serve them. In all of these activities, the qualitative and quantitative measures of location and geography are key.  Delivery of marketing mix strategies relies on tasks such as marketing research, market segmentation and customer profiling, all of which GIS supports.  In addition, specialized marketing functions and emerging technologies also benefit from location analytics resources. 

DA-38 - GIS&T and Retail Business

Where should a retail business occur or locate within a region?  What would that trade area look like?  Should a retail expansion occur and how would that affect sales of other nearby existing locations?  Would a new retail location have the right demographic or socio-economic customer base to be profitable?  These are important questions for retailers to consider.  Within the evolving landscape of GIS, there is more geospatial data than ever before about the potential customer.  In retail, the application of maps and mapping technology is growing to include commercial real estate, logistics, and marketing to name a few.  There has been an increased momentum across commercial applications for geospatial technologies delivered in an easy to comprehend format for a variety of end users.  

DA-33 - GIS&T in Urban and Regional Planning

Professionals within the urban and regional planning domain have long utilized GIS&T to better understand cities through mapping urban data, representing new proposals, and conducting modeling and analysis to help address urban problems. These activities include spatial data collection and management, cartography, and a variety of applied spatial analysis techniques. Urban and regional planning has developed the sub-fields of planning support systems and Geodesign, both of which describe a combination of technologies and methods to incorporate GIS&T into collaborative planning contexts. In the coming years, shifting patterns of global urbanization, smart cities, and urban big data present emerging opportunities and challenges for urban planning professionals.

KE-24 - GIS&T Positions and Qualifications

Workforce needs tied to geospatial data continue to evolve.  Along with expansion in the absolute number of geospatial workers employed in the public and private sectors is greater diversity in the fields where their work has become important.  Together, these trends generate demand for new types of educational and professional development programs and opportunities. Colleges and universities have responded by offering structured academic programs ranging from minors and academic certificates to full GIS&T degrees.  Recent efforts also target experienced GIS&T professionals through technical certifications involving software applications and more comprehensive professional certifications designed to recognize knowledge, experience, and expertise.

CP-06 - Graphics Processing Units (GPUs)

Graphics Processing Units (GPUs) represent a state-of-the-art acceleration technology for general-purpose computation. GPUs are based on many-core architecture that can deliver computing performance much higher than desktop computers based on Central Processing Units (CPUs). A typical GPU device may have hundreds or thousands of processing cores that work together for massively parallel computing. Basic hardware architecture and software standards that support the use of GPUs for general-purpose computation are illustrated by focusing on Nvidia GPUs and its software framework: CUDA. Many-core GPUs can be leveraged for the acceleration of spatial problem-solving.  

GS-04 - Location Privacy

How effective is this fence at keeping people, objects, or sensitive information inside or outside? Location Privacy is concerned with the claim of individuals to determine when, how, and to what extent information about themselves and their location is communicated to others. Privacy implications for spatial data are growing in importance with growing awareness of the value of geo-information and the advent of the Internet of Things, Cloud-Based GIS, and Location Based Services.  

In the rapidly changing landscape of GIS and public domain spatial data, issues of location privacy are more important now than ever before. Technological trailblazing tends to precede legal safeguards. The development of GIS tools and the work of the GIS&T research and user community have typically occurred at a much faster rate than the establishment of legislative frameworks governing the use of spatial data, including privacy concerns. Yet even in a collaborative environment that characterizes the GIS&T community, and despite progress made, the issue of location privacy is a particularly thorny one, occurring as it does at the intersection of geotechnology and society.

CP-12 - Location-Based Services

Location-Based Services (LBS) are mobile applications that provide information depending on the location of the user. To make LBS work, different system components are needed, i.e., mobile devices, positioning, communication networks, and service and content provider. Almost every LBS application needs several key elements to handle the main tasks of positioning, data modeling, and information communication. With the rapid advances in mobile information technologies, LBS have become ubiquitous in our daily lives with many application fields, such as navigation and routing, social networking, entertainment, and healthcare. Several challenges also exist in the domain of LBS, among which privacy is a primary one. This topic introduces the key components and technologies, modeling, communication, applications, and the challenges of LBS.

DM-35 - Logical Data Models

A logical data model is created for the second of three levels of abstraction, conceptual, logical, and physical. A logical data model expresses the meaning context of a conceptual data model, and adds to that detail about data (base) structures, e.g. using topologically-organized records, relational tables, object-oriented classes, or extensible markup language (XML) construct  tags. However, the logical data model formed is independent of a particular database management software product. Nonetheless such a model is often constrained by a class of software language techniques for representation, making implementation with a physical data model easier. Complex entity types of the conceptual data model must be translated into sub-type/super-type hierarchies to clarify data contexts for the entity type, while avoiding duplication of concepts and data. Entities and records should have internal identifiers. Relationships can be used to express the involvement of entity types with activities or associations. A logical schema is formed from the above data organization. A schema diagram depicts the entity, attribute and relationship detail for each application. The resulting logical data models can be synthesized using schema integration to support multi-user database environments, e.g., data warehouses for strategic applications and/or federated databases for tactical/operational business applications.

CV-06 - Map Projections

Map projection is the process of transforming angular (spherical / elliptical) coordinates into planar coordinates. All map projections introduce distortion (e.g., to areas, angles, distances) in the resulting planar coordinates. Understanding what, where, and how much distortion is introduced is an important consideration for spatial computations and visual interpretation of spatial patterns, as well as for general aesthetics of any map.

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