customer demand

DA-38 - GIS&T and Retail Business

Where should a retail business occur or locate within a region?  What would that trade area look like?  Should a retail expansion occur and how would that affect sales of other nearby existing locations?  Would a new retail location have the right demographic or socio-economic customer base to be profitable?  These are important questions for retailers to consider.  Within the evolving landscape of GIS, there is more geospatial data than ever before about the potential customer.  In retail, the application of maps and mapping technology is growing to include commercial real estate, logistics, and marketing to name a few.  There has been an increased momentum across commercial applications for geospatial technologies delivered in an easy to comprehend format for a variety of end users.  

DA-24 - GIS&T and Marketing

Marketing is about communicating, delivering, and exchanging goods and services that are desired by customers, clients, and the public alike. They identify the groups the enterprise is striving to serve, developing offerings which match their needs, and establishing exchange relationships which satisfy those needs while accomplishing enterprise objectives of profit, service and/or social impact. Marketers use their planning processes to scan the relevant environment for opportunities, select target markets with unmet or insufficiently met needs, and design marketing mix strategies to serve them. In all of these activities, the qualitative and quantitative measures of location and geography are key.  Delivery of marketing mix strategies relies on tasks such as marketing research, market segmentation and customer profiling, all of which GIS supports.  In addition, specialized marketing functions and emerging technologies also benefit from location analytics resources. 

DA-24 - GIS&T and Marketing

Marketing is about communicating, delivering, and exchanging goods and services that are desired by customers, clients, and the public alike. They identify the groups the enterprise is striving to serve, developing offerings which match their needs, and establishing exchange relationships which satisfy those needs while accomplishing enterprise objectives of profit, service and/or social impact. Marketers use their planning processes to scan the relevant environment for opportunities, select target markets with unmet or insufficiently met needs, and design marketing mix strategies to serve them. In all of these activities, the qualitative and quantitative measures of location and geography are key.  Delivery of marketing mix strategies relies on tasks such as marketing research, market segmentation and customer profiling, all of which GIS supports.  In addition, specialized marketing functions and emerging technologies also benefit from location analytics resources. 

DA-38 - GIS&T and Retail Business

Where should a retail business occur or locate within a region?  What would that trade area look like?  Should a retail expansion occur and how would that affect sales of other nearby existing locations?  Would a new retail location have the right demographic or socio-economic customer base to be profitable?  These are important questions for retailers to consider.  Within the evolving landscape of GIS, there is more geospatial data than ever before about the potential customer.  In retail, the application of maps and mapping technology is growing to include commercial real estate, logistics, and marketing to name a few.  There has been an increased momentum across commercial applications for geospatial technologies delivered in an easy to comprehend format for a variety of end users.  

DA-38 - GIS&T and Retail Business

Where should a retail business occur or locate within a region?  What would that trade area look like?  Should a retail expansion occur and how would that affect sales of other nearby existing locations?  Would a new retail location have the right demographic or socio-economic customer base to be profitable?  These are important questions for retailers to consider.  Within the evolving landscape of GIS, there is more geospatial data than ever before about the potential customer.  In retail, the application of maps and mapping technology is growing to include commercial real estate, logistics, and marketing to name a few.  There has been an increased momentum across commercial applications for geospatial technologies delivered in an easy to comprehend format for a variety of end users.