location-based services

DA-24 - GIS&T and Marketing

Marketing is about communicating, delivering, and exchanging goods and services that are desired by customers, clients, and the public alike. They identify the groups the enterprise is striving to serve, developing offerings which match their needs, and establishing exchange relationships which satisfy those needs while accomplishing enterprise objectives of profit, service and/or social impact. Marketers use their planning processes to scan the relevant environment for opportunities, select target markets with unmet or insufficiently met needs, and design marketing mix strategies to serve them. In all of these activities, the qualitative and quantitative measures of location and geography are key.  Delivery of marketing mix strategies relies on tasks such as marketing research, market segmentation and customer profiling, all of which GIS supports.  In addition, specialized marketing functions and emerging technologies also benefit from location analytics resources. 

CP-12 - Location-Based Services

Location-Based Services (LBS) are mobile applications that provide information depending on the location of the user. To make LBS work, different system components are needed, i.e., mobile devices, positioning, communication networks, and service and content provider. Almost every LBS application needs several key elements to handle the main tasks of positioning, data modeling, and information communication. With the rapid advances in mobile information technologies, LBS have become ubiquitous in our daily lives with many application fields, such as navigation and routing, social networking, entertainment, and healthcare. Several challenges also exist in the domain of LBS, among which privacy is a primary one. This topic introduces the key components and technologies, modeling, communication, applications, and the challenges of LBS.

CP-12 - Location-Based Services

Location-Based Services (LBS) are mobile applications that provide information depending on the location of the user. To make LBS work, different system components are needed, i.e., mobile devices, positioning, communication networks, and service and content provider. Almost every LBS application needs several key elements to handle the main tasks of positioning, data modeling, and information communication. With the rapid advances in mobile information technologies, LBS have become ubiquitous in our daily lives with many application fields, such as navigation and routing, social networking, entertainment, and healthcare. Several challenges also exist in the domain of LBS, among which privacy is a primary one. This topic introduces the key components and technologies, modeling, communication, applications, and the challenges of LBS.