Figure 1.  USGS topo map and bare earth (LiDAR) image of Tennessee’s Mound Bottom State Archaeological Area. Bare Earth DEM processed by Zada Law.

Archaeology provides a glimpse into the lives of past peoples and histories that may have otherwise been forgotten. Geographic Information Systems and Technology (GIS&T) has become an invaluable tool in this endeavor by advancing the identification, documentation, and study of archaeological resources. Large scale mapping techniques have increased the efficiency of site surveys even in challenging environments. GIS&T refers to such things as remote sensing, spatial analysis, and mapping tools. The use of GIS&T for archaeology is a truly interdisciplinary field as it borrows principles from geology, oceanography, botany, meteorology and more in order to further the science. This chapter discusses some of the primary GIS&T tools and techniques used in archaeology and the primary ways in which they are applied.

Location plays an important role in human health. Where we live, work, and spend our time is associated with different exposures, which may influence the risk of developing disease. GIS has been used to answer key research questions in epidemiology, which is the study of the distribution and determinants of disease. These research questions include describing and visualizing spatial patterns of disease and risk factors, exposure modeling of geographically varying environmental variables, and linking georeferenced information to conduct studies testing hypotheses regarding exposure-disease associations. GIS has been particularly instrumental in environmental epidemiology, which focuses on the physical, chemical, biological, social, and economic factors affecting health. Advances in personal exposure monitoring, exposome research, and artificial intelligence are revolutionizing the way GIS can be integrated with epidemiology to study how the environment may impact human health.

Geodesign leverages GIS&T to allow collaborations that result in geographically specific, adaptive and resilient solutions to complex problems across scales of the built and natural environment. Geodesign is rooted in decades of research and practice. Building on that history, is a contemporary approach that embraces the latest in GIS&T, visualization, and social science, all of which is organized around a unique framework process involving six models. More than just technology or GIS, Geodesign is a way of thinking when faced with complicated spatial issues that need systematic, creative, and integrative solutions.  Geodesign holds great promise for addressing the complexity of interrelated issues associated with growth and landscape change. Geodesign empowers through design combined with data and analytics to shape our environments and create desired futures.

Marketing is about communicating, delivering, and exchanging goods and services that are desired by customers, clients, and the public alike. They identify the groups the enterprise is striving to serve, developing offerings which match their needs, and establishing exchange relationships which satisfy those needs while accomplishing enterprise objectives of profit, service and/or social impact. Marketers use their planning processes to scan the relevant environment for opportunities, select target markets with unmet or insufficiently met needs, and design marketing mix strategies to serve them. In all of these activities, the qualitative and quantitative measures of location and geography are key.  Delivery of marketing mix strategies relies on tasks such as marketing research, market segmentation and customer profiling, all of which GIS supports.  In addition, specialized marketing functions and emerging technologies also benefit from location analytics resources.