2019 QUARTER 02

A B C D E F G H I K L M N O P R S T U V W
DA-09 - GIS&T and Geodesign

Geodesign leverages GIS&T to allow collaborations that result in geographically specific, adaptive and resilient solutions to complex problems across scales of the built and natural environment. Geodesign is rooted in decades of research and practice. Building on that history, is a contemporary approach that embraces the latest in GIS&T, visualization, and social science, all of which is organized around a unique framework process involving six models. More than just technology or GIS, Geodesign is a way of thinking when faced with complicated spatial issues that need systematic, creative, and integrative solutions.  Geodesign holds great promise for addressing the complexity of interrelated issues associated with growth and landscape change. Geodesign empowers through design combined with data and analytics to shape our environments and create desired futures.

DA-23 - GIS&T and Marine Science

Image courtesy of the National Academy of Sciences Ocean Studies Board

 

GIS&T has traditionally provided effective technological solutions to the integration, visualization, and analysis of heterogeneous, georeferenced data on land. In recent years, our ability to measure change in the ocean is increasing, not only because of improved measuring devices and scientific techniques, but also because new GIS&T is aiding us in better understanding this dynamic environment. The domain has progressed from applications that merely collect and display data to complex simulation, modeling, and the development of new research methods and concepts.

DA-24 - GIS&T and Marketing

Marketing is about communicating, delivering, and exchanging goods and services that are desired by customers, clients, and the public alike. They identify the groups the enterprise is striving to serve, developing offerings which match their needs, and establishing exchange relationships which satisfy those needs while accomplishing enterprise objectives of profit, service and/or social impact. Marketers use their planning processes to scan the relevant environment for opportunities, select target markets with unmet or insufficiently met needs, and design marketing mix strategies to serve them. In all of these activities, the qualitative and quantitative measures of location and geography are key.  Delivery of marketing mix strategies relies on tasks such as marketing research, market segmentation and customer profiling, all of which GIS supports.  In addition, specialized marketing functions and emerging technologies also benefit from location analytics resources. 

DA-10 - GIS&T and Real Estate

Real Estate GIS concerns all dimensions of real estate that can be better understood or operationalized by knowing its geospatial context. Improving real estate decisions via GIS and related geospatial technologies is now expected by management of all industries, as well as home-renters and home-buyers in the residential market. Real Estate GIS Specialists are individuals who have applied knowledge and skills across the disciplines of business geography, the practice of real estate, and the application of geospatial technologies to support decision making in this realm. There is a good reason why the mantra of “location, location, location” is a long-standing tenet within the business of real estate.

DA-38 - GIS&T and Retail Business

Where should a retail business occur or locate within a region?  What would that trade area look like?  Should a retail expansion occur and how would that affect sales of other nearby existing locations?  Would a new retail location have the right demographic or socio-economic customer base to be profitable?  These are important questions for retailers to consider.  Within the evolving landscape of GIS, there is more geospatial data than ever before about the potential customer.  In retail, the application of maps and mapping technology is growing to include commercial real estate, logistics, and marketing to name a few.  There has been an increased momentum across commercial applications for geospatial technologies delivered in an easy to comprehend format for a variety of end users.  

DA-11 - GIS&T and the Digital Humanities

This entry reviews the use of GIS&T in the digital humanities and in the spatial humanities, highlighting opportunities for interdisciplinary collaborations between GIScientists and humanities scholars, including in history, archeology, and literary studies. Challenges are highlighted as well, including epistemological and ontological differences between the spatial, abstract, and quantitative view of the world of GIS&T and GIScience and the humanities emphasis on place and qualitative methods. The potential of mixed methods to bring together different epistemological perspectives is discussed in this context. Scale is identified as a promising geographical framework for humanities research, both in its metaphorical aspects and as intended in cartography. Examples of the use of GIS&T and GIScience in the humanities are provided, including historical GIS, geohistorical gazetteers, archeology and GIS, and GIS in literary studies. The entry is framed historically, with reference to the work of Bakhtin, Braudel, and Hägerstrand, who are early influencers of the spatial turn in the humanities. Among the research directions briefly explored are the GIS of place, deep maps, and qualitative GIS, which exemplify how the collaboration between GIScience and the humanities can be strengthened.

DA-33 - GIS&T in Urban and Regional Planning

Professionals within the urban and regional planning domain have long utilized GIS&T to better understand cities through mapping urban data, representing new proposals, and conducting modeling and analysis to help address urban problems. These activities include spatial data collection and management, cartography, and a variety of applied spatial analysis techniques. Urban and regional planning has developed the sub-fields of planning support systems and Geodesign, both of which describe a combination of technologies and methods to incorporate GIS&T into collaborative planning contexts. In the coming years, shifting patterns of global urbanization, smart cities, and urban big data present emerging opportunities and challenges for urban planning professionals.

KE-24 - GIS&T Positions and Qualifications

Workforce needs tied to geospatial data continue to evolve.  Along with expansion in the absolute number of geospatial workers employed in the public and private sectors is greater diversity in the fields where their work has become important.  Together, these trends generate demand for new types of educational and professional development programs and opportunities. Colleges and universities have responded by offering structured academic programs ranging from minors and academic certificates to full GIS&T degrees.  Recent efforts also target experienced GIS&T professionals through technical certifications involving software applications and more comprehensive professional certifications designed to recognize knowledge, experience, and expertise.

KE-25 - GIS&T training and education
  • Compare and contrast training methods utilized in a non-profit to those employed in a local government agency
  • Discuss the National Research Council report on Learning to Think Spatially (2005) as it relates to spatial thinking skills needed by the GIS&T workforce
  • Find or create training resources appropriate for GIS&T workforce in a local government organization
  • Identify the particular skills necessary for users to perform tasks in three different workforce domains (e.g., small city, medium county agency, a business, or others)
  • Illustrate methods that are effective in providing opportunities for education and training when implementing a GIS in a small city
  • Teach necessary skills for users to successfully perform tasks in an enterprise GIS
  • Discuss different formats (tutorials, in house, online, instructor lead) for training and how they can be used by organizations
KE-23 - GIS&T workforce development
  • Describe issues that may hinder implementation and continued successful operation of a GIS if effective methods of staff development are not included in the process
  • Outline methods (programs or processes) that provide effective staff development opportunities for GIS&T

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