DA-32 - GIS&T and Natural Resource Management
Geographic Information Systems (GIS) is a geospatial technology that has matured with the help of natural resource management applications. Since its early beginnings as an extension of cartography, GIS has been used to capture, manipulate, store, analyze and manage data. GIS has matured as additional sciences began to adopt and apply it to multidisciplinary problems. In the mid-90s, much of the emphasis moved to desktop GIS making the access and use more mainstream and capable on personal desktop computers. Government agencies with more available and distributed datasets through the internet enabled more applications and use across disciplines because of the access. Soil scientists, wildlife biologists, hydrologists, engineers, planners, and others could now pursue spatial problems efficiently and effectively. More and more advances were being made in the sciences due to the new technology. The following discussion will focus on the use and applications of GIS for natural resource management. Areas covered in this review will be for forestry, watershed analysis, wildlife management, and landscape analysis. First a background of the applications will be introduced followed by a discussion of their applicability and uses.
DA-24 - GIS&T and Marketing
Marketing is about communicating, delivering, and exchanging goods and services that are desired by customers, clients, and the public alike. They identify the groups the enterprise is striving to serve, developing offerings which match their needs, and establishing exchange relationships which satisfy those needs while accomplishing enterprise objectives of profit, service and/or social impact. Marketers use their planning processes to scan the relevant environment for opportunities, select target markets with unmet or insufficiently met needs, and design marketing mix strategies to serve them. In all of these activities, the qualitative and quantitative measures of location and geography are key. Delivery of marketing mix strategies relies on tasks such as marketing research, market segmentation and customer profiling, all of which GIS supports. In addition, specialized marketing functions and emerging technologies also benefit from location analytics resources.