DA-24 - GIS&T and Marketing

Marketing is about communicating, delivering, and exchanging goods and services that are desired by customers, clients, and the public alike. They identify the groups the enterprise is striving to serve, developing offerings which match their needs, and establishing exchange relationships which satisfy those needs while accomplishing enterprise objectives of profit, service and/or social impact. Marketers use their planning processes to scan the relevant environment for opportunities, select target markets with unmet or insufficiently met needs, and design marketing mix strategies to serve them. In all of these activities, the qualitative and quantitative measures of location and geography are key. Delivery of marketing mix strategies relies on tasks such as marketing research, market segmentation and customer profiling, all of which GIS supports. In addition, specialized marketing functions and emerging technologies also benefit from location analytics resources.
DA-23 - GIS&T and Marine Science
Image courtesy of the National Academy of Sciences Ocean Studies Board
GIS&T has traditionally provided effective technological solutions to the integration, visualization, and analysis of heterogeneous, georeferenced data on land. In recent years, our ability to measure change in the ocean is increasing, not only because of improved measuring devices and scientific techniques, but also because new GIS&T is aiding us in better understanding this dynamic environment. The domain has progressed from applications that merely collect and display data to complex simulation, modeling, and the development of new research methods and concepts.