GIS is an important tool for local governments. It is utilized to provide spatial information, metrics, and visualizations to constituents, businesses, and decision-makers. Internally, a well-managed GIS can be the basis for innovation and process improvement and can be a single source for employees to find a plethora of integrated data. This entry discusses how GIS supports local government, important considerations for maintaining a successful local government GIS, and current trends. This entry is based on the author’s experience in a GIS program at a medium-sized city in the Rocky Mountain Region of the United States. Not everything discussed may apply to other areas of the country or world. Additionally, smaller-sized programs may not have the resources to implement everything discussed. The key purpose of this entry is to provide students and instructors with tangible examples of processes, skills, and organizational structures that make for an effective local government GIS.

Marketing is about communicating, delivering, and exchanging goods and services that are desired by customers, clients, and the public alike. They identify the groups the enterprise is striving to serve, developing offerings which match their needs, and establishing exchange relationships which satisfy those needs while accomplishing enterprise objectives of profit, service and/or social impact. Marketers use their planning processes to scan the relevant environment for opportunities, select target markets with unmet or insufficiently met needs, and design marketing mix strategies to serve them. In all of these activities, the qualitative and quantitative measures of location and geography are key.  Delivery of marketing mix strategies relies on tasks such as marketing research, market segmentation and customer profiling, all of which GIS supports.  In addition, specialized marketing functions and emerging technologies also benefit from location analytics resources. 

Contemporary environmental problems, global climate change, globalization, and urbanization have imposed severe impacts on human health. Meanwhile, disparity became a major concern in healthcare policy making and resource allocation. Within this context, GIS have been rapidly expanding and deepening their applications in the domain of public health. GIS applications in public health can be classified into three broad categories: 1) spatial/spatiotemporal modeling of specific diseases, including chronic diseases and communicable diseases, as well as their associations with environmental risks; 2) spatial/spatiotemporal modeling of environmental exposures from physical, behavioral, and/or socioeconomic environments; and 3) studies on healthcare services, including assessment of geographic access to healthcare facilities, investigation of disparity in the access, and optimization of resource allocation. The boundaries between these divisions are not clear-cut. Meanwhile, applications in public health have also been pushing the frontiers of GIS research on spatiotemporal modeling, high-performance computing, uncertainty, big data of human mobility, and geospatial privacy.

Where should a retail business occur or locate within a region?  What would that trade area look like?  Should a retail expansion occur and how would that affect sales of other nearby existing locations?  Would a new retail location have the right demographic or socio-economic customer base to be profitable?  These are important questions for retailers to consider.  Within the evolving landscape of GIS, there is more geospatial data than ever before about the potential customer.  In retail, the application of maps and mapping technology is growing to include commercial real estate, logistics, and marketing to name a few.  There has been an increased momentum across commercial applications for geospatial technologies delivered in an easy to comprehend format for a variety of end users.