The near ubiquity of maps has created a population the is well adept at reading and understanding maps.  But, while maps are familiar, understanding how the human brain processes that information is less known.  Discussing the processing of geographic phenomena could take different avenues: specific geospatial thinking skills, general perception and cognition processes, or even different parts of the human brain that are invoked when thinking geographically.  This entry focuses on tracing the processing of geographic phenomena using a choropleth map case study, beginning from perception — the moment the phenomena enter the human brain via our senses, to cognition — how meaning and understanding are generated. 

Constructs within a particular implementation of database management software guide the development of a physical data model, which is a product of a physical database design process. A physical data model documents how data are to be stored and accessed on storage media of computer hardware.  A physical data model is dependent on specific data types and indexing mechanisms used within database management system software.  Data types such as integers, reals, character strings, plus many others can lead to different storage structures. Indexing mechanisms such as region-trees and hash functions and others lead to differences in access performance.  Physical data modeling choices about data types and indexing mechanisms related to storage structures refine details of a physical database design. Data types associated with field, record and file storage structures together with the access mechanisms to those structures foster (constrain) performance of a database design. Since all software runs using an operating system, field, record, and file storage structures must be translated into operating system constructs to be implemented.  As such, all storage structures are contingent on the operating system and particular hardware that host data management software. 

Generalization is an important and unavoidable part of making maps because geographic features cannot be represented on a map without undergoing transformation. Maps abstract and portray features using vector (i.e. points, lines and polygons) and raster (i.e pixels) spatial primitives which are usually labeled. These spatial primitives are subjected to further generalization when map scale is changed. Generalization is a contradictory process. On one hand, it alters the look and feel of a map to improve overall user experience especially regarding map reading and interpretive analysis. On the other hand, generalization has documented quality implications and can sacrifice feature detail, dimensions, positions or topological relationships. A variety of techniques are used in generalization and these include selection, simplification, displacement, exaggeration and classification. The techniques are automated through computer algorithms such as Douglas-Peucker and Visvalingam-Whyatt in order to enhance their operational efficiency and create consistent generalization results. As maps are now created easily and quickly, and used widely by both experts and non-experts owing to major advances in IT, it is increasingly important for virtually everyone to appreciate the circumstances, techniques and outcomes of generalizing maps. This is critical to promoting better map design and production as well as socially appropriate uses.