Map reading is the process of looking at the map to determine what is depicted and how the cartographer depicted it. This involves identifying the features or phenomena portrayed, the symbols and labels used, and information about the map that may not be displayed on the map. Reading maps accurately and effectively requires at least a basic understanding of how the mapmaker has made important cartographic decisions relating to map scale, map projections, coordinate systems, and cartographic compilation (selection, classification, generalization, and symbolization). Proficient map readers also appreciate artifacts of the cartographic compilation process that improve readability but may also affect map accuracy and uncertainty. Masters of map reading use maps to gain better understanding of their environment, develop better mental maps, and ultimately make better decisions. Through successful map reading, a person’s cartographic and mental maps will merge to tune the reader’s spatial thinking to the reality of the environment.

Geographic information increasingly is produced and consumed on mobile devices. The rise of mobile mapping is challenging traditional design conventions in research, industry, and education, and cartographers and GIScientists now need to accommodate this mobile context. This entry introduces emerging design considerations for mobile maps. First, the technical enablements and constraints that make mobile devices unique are described, including Global Positioning System (GPS) receivers and other sensors, reduced screensize and resolution, reduced processing power and memory capacity, less reliable data connectivity, reduced bandwidth, and physical mobility through variable environmental conditions. Scholarly influences on mobile mapping also are reviewed, including location-based services, adaptive cartography, volunteered geographic information, and locational privacy. Next, two strategies for creating mobile maps are introduced—mobile apps installed onto mobile operating systems versus responsive web maps that work on mobile and nonmobile devices—and core concepts of responsive web design are reviewed, including fluid grids, media queries, breakpoints, and frameworks. Finally, emerging design recommendations for mobile maps are summarized, with representation design adaptations needed to account for reduced screensizes and bandwidth and interaction design adaptations needed to account for multi-touch interaction and post-WIMP interfaces.

Maps communicate information about the world by using symbols to represent specific ideas or concepts. The relationship between a map symbol and the information that symbol represents must be clear and easily interpreted. The symbol design process requires first an understanding of the underlying nature of the data to be mapped (e.g., its spatial dimensions and level of measurement), then the selection of symbols that suggest those data attributes. Cartographers developed the visual variable system, a graphic vocabulary, to express these relationships on maps. Map readers respond to the visual variable system in predictable ways, enabling mapmakers to design map symbols for most types of information with a high degree of reliability.

Map production describes the experience of managing the many aspects and details of map creation. Often the map product is created for someone else—a client, supervisor, or instructor. Describing the intention of the map and evaluating available resources ahead of the project can help the cartographer define content requirements, stay on task, and ultimately meet deadlines. The project management life cycle involves clear communication between the cartographer and client, with resolutions to common questions best addressed at the beginning of the project. The process then iteratively cycles through phases that include research and production, followed by quality control, and concludes with file preparation and delivery.