DC-04 - Social Media Platforms

Social media is a group of interactive Web 2.0 Internet-based applications that allow users to create and exchange user-generated content via virtual communities. Social media platforms have a large user population who generate massive amounts of digital footprints, which are valuable data sources for observing and analyzing human activities/behavior. This entry focuses on social media platforms that provide spatial information in different forms for Geographic Information Systems and Technology (GIS&T) research. These social media platforms can be grouped into six categories: microblogging sites, social networking sites, content sharing sites, product and service review sites, collaborative knowledge sharing sites, and others. Four methods are available for capturing data from social media platforms, including Web Application Programming Interfaces (Web APIs), Web scraping, digital participant recruitment, and direct data purchasing. This entry first overviews the history, opportunities, and challenges related to social media platforms. Each category of social media platforms is then introduced in detail, including platform features, well-known platform examples, and data capturing processes.
DC-19 - Ground Verification and Accuracy Assessment
Spatial products such as maps of land cover, soil type, wildfire, glaciers, and surface water have become increasingly available and used in science and policy decisions. These maps are not without error, and it is critical that a description of quality accompany each product. In the case of a thematic map, one aspect of quality is obtained by conducting a spatially explicit accuracy assessment in which the map class and reference class are compared on a per spatial unit basis (e.g., per 30m x 30m pixel). The outcome of an accuracy assessment is a description of quality of the end-product map, in contrast to conducting an evaluation of map quality as part of the map production process. The accuracy results can be used to decide if the map is of adequate quality for an intended application, as input to uncertainty analyses, and as information to improve future map products.