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CP-15 - Mobile Devices

Mobile devices refer to a computing system intended to be used by hand, such as smartphones or tablet computers. Mobile devices more broadly refer to mobile sensors and other hardware that has been made for relatively easy transportability, including wearable fitness trackers. Mobile devices are particularly relevant to Geographic Information Systems and Technology (GIS&T) in that they house multiple locational sensors that were until recently very expensive and only accessible to highly trained professionals. Now, mobile devices serve an important role in computing platform infrastructure and are key tools for collecting information and disseminating information to, from, and among heterogeneous and spatially dispersed audiences and devices. Due to the miniaturization and the decrease in the cost of computing capabilities, there has been widespread social uptake of mobile devices, making them ubiquitous. Mobile devices are embedded in Geographic Information Science (GIScience) meaning GIScience is increasingly permeating lived experiences and influencing social norms through the use of mobile devices. In this entry, locational sensors are described, with computational considerations specifically for mobile computing. Mobile app development is described in terms of key considerations for native versus cross-platform development. Finally, mobile devices are contextualized within computational infrastructure, addressing backend and frontend considerations.

CP-12 - Location-Based Services

Location-Based Services (LBS) are mobile applications that provide information depending on the location of the user. To make LBS work, different system components are needed, i.e., mobile devices, positioning, communication networks, and service and content provider. Almost every LBS application needs several key elements to handle the main tasks of positioning, data modeling, and information communication. With the rapid advances in mobile information technologies, LBS have become ubiquitous in our daily lives with many application fields, such as navigation and routing, social networking, entertainment, and healthcare. Several challenges also exist in the domain of LBS, among which privacy is a primary one. This topic introduces the key components and technologies, modeling, communication, applications, and the challenges of LBS.

DA-24 - GIS&T and Marketing

Marketing is about communicating, delivering, and exchanging goods and services that are desired by customers, clients, and the public alike. They identify the groups the enterprise is striving to serve, developing offerings which match their needs, and establishing exchange relationships which satisfy those needs while accomplishing enterprise objectives of profit, service and/or social impact. Marketers use their planning processes to scan the relevant environment for opportunities, select target markets with unmet or insufficiently met needs, and design marketing mix strategies to serve them. In all of these activities, the qualitative and quantitative measures of location and geography are key.  Delivery of marketing mix strategies relies on tasks such as marketing research, market segmentation and customer profiling, all of which GIS supports.  In addition, specialized marketing functions and emerging technologies also benefit from location analytics resources.