Proper communication of spatial distributions, trends, and patterns in data is an important component of a cartographers work. Geospatial data is often large and complex, and due to inherent limitations of size, scalability, and sensitivity, cartographers are often required to work with data that is abstracted, aggregated, or simplified from its original form. Working with data in this manner serves to clarify cartographic messages, expedite design decisions, and assist in developing narratives, but it also introduces a degree of abstraction and subjectivity in the map that can make it easy to infer false messages from the data and ultimately can mislead map readers. This entry introduces the core topics of statistical mapping around cartography. First, we define enumeration and the aggregation of data to units of enumeration. Next, we introduce the importance of data normalization (or standardization) to more truthfully communicate cartographically and, lastly, discuss common methods of data classification and how cartographers bin data into groups that simplify communication.

Color is the result of the visual perception of an energy source. It is described by its physical characteristics, mainly as a tridimensional variable modeled into a color space. Online tools exist to facilitate the use of color schemes to design a color palette, for artists, web designers, statisticians, etc. Colors in maps and visualizations must be combined to promote the visual hierarchy and harmony, balancing legibility, perceptual processing, and aesthetics. Color is a powerful visual variable and requires understanding the perception of color relationships. Existing color schemes are very useful to select a suitable color palette. As color is not experienced similarly across all map readers, issues about real-world connotations, conventions, specific color contrasts, and adaptation to color visual deficiencies and devices, are also to be taken into account when designing a color palette. This entry describes the main guidelines regarding color theory and related design practices as applied to map or geovisualization design.

Using geospatial data involves numerous uncertainties stemming from various sources such as inaccurate or erroneous measurements, inherent ambiguity of the described phenomena, or subjectivity of human interpretation. If the uncertain nature of the data is not represented, ill-informed interpretations and decisions can be the consequence. Accordingly, there has been significant research activity describing and visualizing uncertainty in data rather than ignoring it. Multiple typologies have been proposed to identify and quantify relevant types of uncertainty and a multitude of techniques to visualize uncertainty have been developed. However, the use of such techniques in practice is still rare because standardized methods and guidelines are few and largely untested. This contribution provides an introduction to the conceptualization and representation of uncertainty in geospatial data, focusing on strategies for the selection of suitable representation and visualization techniques.

Web GIS allows the sharing of GIS data, maps, and spatial processing across private and public computer networks. Understanding web GIS requires learning the roles of client and server machines and the standards and protocols around how they communicate to accomplish tasks. Cloud computing models have allowed web-based GIS operations to be scaled out to handle large jobs, while also enabling the marketing of services on a per-transaction basis.

A variety of toolkits allow the development of GIS-related websites and mobile apps. Some web GIS implementations bring together map layers and GIS services from multiple locations. In web environments, performance and security are two concerns that require heightened attention. App users expect speed, achievable through caching, indexing, and other techniques. Security precautions are necessary to ensure sensitive data is only revealed to authorized viewers.

Many organizations have embraced the web as a way to openly share spatial data at a relatively low cost. Also, the web-enabled expansion of spatial data production by nonexperts (sometimes known as “neogeography”) offers a rich field for alternative mappings and critical study of GIS and society.