The commercialization of GIS applications refers to the process of bringing a software solution to market. The process involves three broad categories of tasks: identifying a problem or aspect of a problem that a GIS application can solve or address; designing and creating a GIS application to address the problem; and developing and executing a marketing plan to reach those with the problem, the potential users. Ideally these categories would be addressed in this order, but in practice, aspects of each are likely to be addressed and iterated throughout the commercialization process.

Bringing a GIS application to market requires expertise in 1) the target industry or market (e.g., forestry); 2) software development (how to design and build a product); 3) law (licenses, contracts, taxes); and 4) business (how to fund development, guide the process, evaluate success, marketing). A single individual or organization, referred to as the provider in this discussion, may lead or execute all three categories of tasks, or engage third parties when specific expertise is required.

The commercialization of GIS applications refers to the process of bringing a software solution to market. The process involves three broad categories of tasks: identifying a problem or aspect of a problem that a GIS application can solve or address; designing and creating a GIS application to address the problem; and developing and executing a marketing plan to reach those with the problem, the potential users. Ideally these categories would be addressed in this order, but in practice, aspects of each are likely to be addressed and iterated throughout the commercialization process.

Bringing a GIS application to market requires expertise in 1) the target industry or market (e.g., forestry); 2) software development (how to design and build a product); 3) law (licenses, contracts, taxes); and 4) business (how to fund development, guide the process, evaluate success, marketing). A single individual or organization, referred to as the provider in this discussion, may lead or execute all three categories of tasks, or engage third parties when specific expertise is required.

Web GIS programming involves creating, extending, utilizing, Web GIS or web mapping solutions to solve specific problems, build complete applications, or consume or produce data and geospatial processing services. With the expansion of the internet and availability of Web GIS or Web mapping options, web GIS programming is becoming a commonly required skill set in many organizations. Web GIS programming is a type of software development that provides a means of handling internet, browser-based software application development tasks which require unique solutions to web GIS or web mapping problems. In addition, a number of Web GIS software options offer application programming interfaces (APIs) that provide a means by which developers can leverage the published data and processing services of others to build and customize applications through standardized interfaces with external web GIS software, data, and services. Web GIS programming applies to mobile as well as desktop application development. A browser typically runs software applications by submitting Hypertext Transfer Protocol (HTTP) or Hypertext Transfer Protocol Secure (HTTPS) requests to a server hosting resources the application user wishes to access available through a Uniform Resource Locator (URL), and the server replies by providing resources or performing functions requested by the user. This entry reviews the fundamentals of web GIS programming, accompanying the Web Mapping and other entries in the Programming and Development section, the Web GIS entry in the Computing Platforms section, and the User Interface and User Experience (UI/UX) Design entry in the Cartography and Visualization section (Sack, 2017; Quinn, 2018; Roth, 2017).

The commercialization of GIS applications refers to the process of bringing a software solution to market. The process involves three broad categories of tasks: identifying a problem or aspect of a problem that a GIS application can solve or address; designing and creating a GIS application to address the problem; and developing and executing a marketing plan to reach those with the problem, the potential users. Ideally these categories would be addressed in this order, but in practice, aspects of each are likely to be addressed and iterated throughout the commercialization process.

Bringing a GIS application to market requires expertise in 1) the target industry or market (e.g., forestry); 2) software development (how to design and build a product); 3) law (licenses, contracts, taxes); and 4) business (how to fund development, guide the process, evaluate success, marketing). A single individual or organization, referred to as the provider in this discussion, may lead or execute all three categories of tasks, or engage third parties when specific expertise is required.

Web GIS programming involves creating, extending, utilizing, Web GIS or web mapping solutions to solve specific problems, build complete applications, or consume or produce data and geospatial processing services. With the expansion of the internet and availability of Web GIS or Web mapping options, web GIS programming is becoming a commonly required skill set in many organizations. Web GIS programming is a type of software development that provides a means of handling internet, browser-based software application development tasks which require unique solutions to web GIS or web mapping problems. In addition, a number of Web GIS software options offer application programming interfaces (APIs) that provide a means by which developers can leverage the published data and processing services of others to build and customize applications through standardized interfaces with external web GIS software, data, and services. Web GIS programming applies to mobile as well as desktop application development. A browser typically runs software applications by submitting Hypertext Transfer Protocol (HTTP) or Hypertext Transfer Protocol Secure (HTTPS) requests to a server hosting resources the application user wishes to access available through a Uniform Resource Locator (URL), and the server replies by providing resources or performing functions requested by the user. This entry reviews the fundamentals of web GIS programming, accompanying the Web Mapping and other entries in the Programming and Development section, the Web GIS entry in the Computing Platforms section, and the User Interface and User Experience (UI/UX) Design entry in the Cartography and Visualization section (Sack, 2017; Quinn, 2018; Roth, 2017).