The commercialization of GIS applications refers to the process of bringing a software solution to market. The process involves three broad categories of tasks: identifying a problem or aspect of a problem that a GIS application can solve or address; designing and creating a GIS application to address the problem; and developing and executing a marketing plan to reach those with the problem, the potential users. Ideally these categories would be addressed in this order, but in practice, aspects of each are likely to be addressed and iterated throughout the commercialization process.
Bringing a GIS application to market requires expertise in 1) the target industry or market (e.g., forestry); 2) software development (how to design and build a product); 3) law (licenses, contracts, taxes); and 4) business (how to fund development, guide the process, evaluate success, marketing). A single individual or organization, referred to as the provider in this discussion, may lead or execute all three categories of tasks, or engage third parties when specific expertise is required.