DA-38 - GIS&T and Retail Business
Where should a retail business occur or locate within a region? What would that trade area look like? Should a retail expansion occur and how would that affect sales of other nearby existing locations? Would a new retail location have the right demographic or socio-economic customer base to be profitable? These are important questions for retailers to consider. Within the evolving landscape of GIS, there is more geospatial data than ever before about the potential customer. In retail, the application of maps and mapping technology is growing to include commercial real estate, logistics, and marketing to name a few. There has been an increased momentum across commercial applications for geospatial technologies delivered in an easy to comprehend format for a variety of end users.
DA-45 - GIS&T in Business
Geographic Information Systems and Technology are utilized extensively in the business sector and have become a strategic element for competition and partnering. Although the traditional digital map layers and tables remain at the core of business GIS, the spatial architecture in firms now includes location analytics, location intelligence, AI, machine learning, imagery, social media linkages. Cloud-based solutions provide platform flexibility, centralized data, and potential to roll out user-friendly webGIS across large segments of business users and customers. GIS is well suited to the digital transformations that are essential for firms, large and small. With these advances, GIS has become prominent and its function has moved upwards in companies’ organizational hierarchies, with enterprise GIS even being recognized in the C-suite. UPS is an example in which GIS is now a critical corporate competitive factor. In spite of these successes, a gap remains in the supply of skilled spatial workforce for companies. Business schools can contribute by changing by school leadership “getting it” about spatial, bringing GIS into the mainstream curricula, developing training for business faculty in teaching, conducting research in location analytics, and populating student body and alumni base with knowledge and enthusiasm for spatial thinking and management.