CV-07 - Visual Hierarchy and Layout
Mapmaking, by digital or manual methods, involves taking complex geographic information and building a visual image with many components. Creating effective maps requires an understanding of how to construct the elements of the map into a coherent whole that executes the communicative purpose of the map. Visual hierarchy and layout are the cartographer’s tools for organizing the map and completing the map construction. The cartographer layers the mapped geography in an image into a visual hierarchy emphasizing some features and de-emphasizing others in vertical ordering of information. Likewise, the cartographer arranges the components of a map image—title, main map, inset map, north arrow, scale, legend, toolbar, etc.—into a layout that guides the reader’s eye around the horizontal plane of the map. The visual hierarchy and layout processes work together to create the structure of the map image.
CV-09 - Color Theory
Color is the result of the visual perception of an energy source. It is described by its physical characteristics, mainly as a tridimensional variable modeled into a color space. Online tools exist to facilitate the use of color schemes to design a color palette, for artists, web designers, statisticians, etc. Colors in maps and visualizations must be combined to promote the visual hierarchy and harmony, balancing legibility, perceptual processing, and aesthetics. Color is a powerful visual variable and requires understanding the perception of color relationships. Existing color schemes are very useful to select a suitable color palette. As color is not experienced similarly across all map readers, issues about real-world connotations, conventions, specific color contrasts, and adaptation to color visual deficiencies and devices, are also to be taken into account when designing a color palette. This entry describes the main guidelines regarding color theory and related design practices as applied to map or geovisualization design.