CV-24 - User-Centered Design and Evaluation

Learning Objectives: 
  • Describe the baseline expectations that a particular map makes of its audience
  • Compare and contrast the interpretive dangers (e.g., ecological fallacy, Modifiable Areal Unit Problem) that are inherent to different types of maps or visualizations and their underlying geographic data
  • Identify several uses for which a particular map is or is not effective
  • Identify the particular design choices that make a map more or less effective
  • Evaluate the effectiveness of a map for its audience and purpose
  • Design a testing protocol to evaluate the usability of a simple graphical user interface
  • Perform a rigorous sampled field check of the accuracy of a map
  • Discuss the use limitations of the USGS map accuracy standards for a range of projects demanding different levels of precision (e.g., driving directions vs. excavation planning)