Advances in personal computing and information technologies have fundamentally transformed how maps are produced and consumed, as many maps today are highly interactive and delivered online or through mobile devices. Accordingly, we need to consider interaction as a fundamental complement to representation in cartography and visualization. UI (user interface) / UX (user experience) describes a set of concepts, guidelines, and workflows for critically thinking about the design and use of an interactive product, map or otherwise. This entry introduces core concepts from UI/UX design important to cartography and visualization, focusing on issues related to visual design. First, a fundamental distinction is made between the use of an interface as a tool and the broader experience of an interaction, a distinction that separates UI design and UX design. Norman’s stages of interaction framework then is summarized as a guiding model for understanding the user experience with interactive maps, noting how different UX design solutions can be applied to breakdowns at different stages of the interaction. Finally, three dimensions of UI design are described: the fundamental interaction operators that form the basic building blocks of an interface, interface styles that implement these operator primitives, and recommendations for visual design of an interface.

Flow mapping is a cartographic method of representing movement of phenomena. Maps of this type often depict the vector movement of entities (imports and exports, people, information) between geographic areas, but the general method also encompasses a range of graphics illustrating networks (e.g., transit and communications grids) and dynamic systems (e.g., wind and water currents). Most flow maps typically use line symbols of varying widths, lengths, shapes, colors, or speeds (in the case of animated flow maps) to show the quality, direction, and magnitude of movements. Aesthetic considerations for flow maps are numerous and their production is often done manually without significant automation. Flow maps frequently use distorted underlying geography to accommodate the placement of flow paths, which are often dramatically smoothed/abstracted into visually pleasing curves or simply straight lines. In the extreme, such maps lack a geographic coordinate space and are more diagrammatic, as in Sankey diagrams, alluvial diagrams, slope graphs, and circle migration plots. Whatever their form, good flow maps should effectively visualize the relative magnitude and direction of movement or potential movement between a one or more origins and destinations.

Thematic maps cover a wide variety of mapping solutions, and include choropleth, proportional symbol, isoline, dot density, dasymetric, and flow maps as well as cartograms, among others. Each thematic map type requires a different data processing method and employs different visual variables, resulting in representations that are either continuous or discrete and smooth or abrupt. As a result, each solution highlights different aspects of the mapped phenomena and shapes the message for the map readers differently. Thematic maps are tools for understanding spatial patterns, and the choice of thematic map type should support this understanding. Therefore, the main consideration when selecting a thematic map type is the purpose of the map and the nature of the underlying spatial patterns.

This entry reviews the common types of thematic maps, describes the visual variables that are applied in them, and provides design considerations for each thematic map type, including their legends. It also provides an overview of the relative strengths and limitations of each thematic map type.

Space and time are integral components of geographic information. There are many ways in which to conceptualize space and time in the geographic realm that stem from time geography research in the 1960s. Cartographers and geovisualization experts alike have grappled with how to represent spatiotemporal data visually. Four broad types of mapping techniques allow for a variety of representations of spatiotemporal data: (1) single static maps, (2) multiple static maps, (3) single dynamic maps, and (4) multiple dynamic maps. The advantages and limitations of these static and dynamic methods are discussed in this entry. For cartographers, identifying the audience and purpose, medium, available data, and available time to design the map are vital aspects to deciding between the different spatiotemporal mapping techniques. However, each of these different mapping techniques offers its own advantages and disadvantages to the cartographer and the map reader. This entry focuses on the mapping of time and spatiotemporal data, the types of time, current methods of mapping, and the advantages and limitations of representing spatiotemporal data.