Social media is a group of interactive Web 2.0 Internet-based applications that allow users to create and exchange user-generated content via virtual communities. Social media platforms have a large user population who generate massive amounts of digital footprints, which are valuable data sources for observing and analyzing human activities/behavior. This entry focuses on social media platforms that provide spatial information in different forms for Geographic Information Systems and Technology (GIS&T) research. These social media platforms can be grouped into six categories: microblogging sites, social networking sites, content sharing sites, product and service review sites, collaborative knowledge sharing sites, and others. Four methods are available for capturing data from social media platforms, including Web Application Programming Interfaces (Web APIs), Web scraping, digital participant recruitment, and direct data purchasing. This entry first overviews the history, opportunities, and challenges related to social media platforms. Each category of social media platforms is then introduced in detail, including platform features, well-known platform examples, and data capturing processes.

The technology transfer process moves research ideas from preliminary stages in research labs and universities to industrial products and startup companies. Such transfers significantly contribute to producing new computing platforms, services, and geospatial data products based on state-of-the-art research. To put technology transfer in perspective, this entry highlights key lessons learned through the process of transferring the Taghreed System from a research and development (R&D) lab to an industrial product. Taghreed is a system that supports scalable geospatial data analysis on social media microblogs data. Taghreed is primarily motivated by the large percentage of mobile microblogs users, over 80%, which has led to greater availability of geospatial content in microblogs beyond anytime in the digital data history. Taghreed has been commercialized and is powering a startup company that provides social media analytics based on full Twitter data archive.

The technology transfer process moves research ideas from preliminary stages in research labs and universities to industrial products and startup companies. Such transfers significantly contribute to producing new computing platforms, services, and geospatial data products based on state-of-the-art research. To put technology transfer in perspective, this entry highlights key lessons learned through the process of transferring the Taghreed System from a research and development (R&D) lab to an industrial product. Taghreed is a system that supports scalable geospatial data analysis on social media microblogs data. Taghreed is primarily motivated by the large percentage of mobile microblogs users, over 80%, which has led to greater availability of geospatial content in microblogs beyond anytime in the digital data history. Taghreed has been commercialized and is powering a startup company that provides social media analytics based on full Twitter data archive.

Social media is a group of interactive Web 2.0 Internet-based applications that allow users to create and exchange user-generated content via virtual communities. Social media platforms have a large user population who generate massive amounts of digital footprints, which are valuable data sources for observing and analyzing human activities/behavior. This entry focuses on social media platforms that provide spatial information in different forms for Geographic Information Systems and Technology (GIS&T) research. These social media platforms can be grouped into six categories: microblogging sites, social networking sites, content sharing sites, product and service review sites, collaborative knowledge sharing sites, and others. Four methods are available for capturing data from social media platforms, including Web Application Programming Interfaces (Web APIs), Web scraping, digital participant recruitment, and direct data purchasing. This entry first overviews the history, opportunities, and challenges related to social media platforms. Each category of social media platforms is then introduced in detail, including platform features, well-known platform examples, and data capturing processes.

The technology transfer process moves research ideas from preliminary stages in research labs and universities to industrial products and startup companies. Such transfers significantly contribute to producing new computing platforms, services, and geospatial data products based on state-of-the-art research. To put technology transfer in perspective, this entry highlights key lessons learned through the process of transferring the Taghreed System from a research and development (R&D) lab to an industrial product. Taghreed is a system that supports scalable geospatial data analysis on social media microblogs data. Taghreed is primarily motivated by the large percentage of mobile microblogs users, over 80%, which has led to greater availability of geospatial content in microblogs beyond anytime in the digital data history. Taghreed has been commercialized and is powering a startup company that provides social media analytics based on full Twitter data archive.