Marketing is about communicating, delivering, and exchanging goods and services that are desired by customers, clients, and the public alike. They identify the groups the enterprise is striving to serve, developing offerings which match their needs, and establishing exchange relationships which satisfy those needs while accomplishing enterprise objectives of profit, service and/or social impact. Marketers use their planning processes to scan the relevant environment for opportunities, select target markets with unmet or insufficiently met needs, and design marketing mix strategies to serve them. In all of these activities, the qualitative and quantitative measures of location and geography are key. Delivery of marketing mix strategies relies on tasks such as marketing research, market segmentation and customer profiling, all of which GIS supports. In addition, specialized marketing functions and emerging technologies also benefit from location analytics resources.
The Domain Applications knowledge area focuses on the linkages between the foundational GIS&T competencies found in other components of the Body of Knowledge and their implementation across a wide range of application areas, highlighting their scope and depth and providing evaluation of their impacts. This Knowledge Area is new and therefore was not part of the first GIS&T Body of Knowledge, published in 2006.
Entries that have been completed are in bold. Forthcoming, future topics are italicized.
If you’d like to propose an entry on a topic missing from the list, please contact the Domain Applications knowledge area editor Jeff Hamerlinck <jeff.hamerlinck @ uwyo.edu> or the GIS&T BoK Project Manager, Diana Sinton (firstname.lastname@example.org).
|Agriculture||Forestry||Urban & Regional Planning|
|Architecture||Hydrology and Hydraulics||Water Resources|
|Civil Engineering||Insurance||Wildlife & Fisheries Science and Management|
|Commercial Business||Land Administration|
|Criminal Justice / Law Enforcement||Landscape Ecology|
|Digital Humanities||Marine Science|
|Earth Science Research||Marketing|
|Economic Development||Geospatial Intelligence & National Security|
|Ecosystem Science & Management||Natural Resource Management|
|Emergency Response||Public Policy|
|Energy Development||Real Estate|
|Environmental Science & Management||Recreation Planning & Management|