- Describe the baseline expectations that a particular map makes of its audience
- Compare and contrast the interpretive dangers (e.g., ecological fallacy, Modifiable Areal Unit Problem) that are inherent to different types of maps or visualizations and their underlying geographic data
- Identify several uses for which a particular map is or is not effective
- Identify the particular design choices that make a map more or less effective
- Evaluate the effectiveness of a map for its audience and purpose
- Design a testing protocol to evaluate the usability of a simple graphical user interface
- Perform a rigorous sampled field check of the accuracy of a map
- Discuss the use limitations of the USGS map accuracy standards for a range of projects demanding different levels of precision (e.g., driving directions vs. excavation planning)
The Cartography & Visualization section encapsulates competencies related to the design and use of maps and mapping technology. This section covers core topics of reference and thematic maps design, as well as the emerging topics of interaction design, web map design, and mobile map design. This section also covers historical and contemporary influences on cartography and evolving data and critical considerations for map design and use.
Topics in this Knowledge Area are listed thematically below. Existing topics are in regular font and linked directly to their original entries (published in 2006; these contain only Learning Objectives). Entries that have been updated and expanded are in bold. Forthcoming, future topics are italicized.