The selection of appropriate type on maps, far from an arbitrary design decision, is an integral part of establishing the content and tone of the map. Typefaces have personalities, which contribute to the rhetorical message of the map. It is important to understand how to assess typefaces for their personalities, but also to understand which typefaces may be more or less legible in a labeling context. Beyond the choice of typeface, effective map labels will have a visual hierarchy and allow the user to easily associate labels to their features and feature types. The cartographer must understand and modify typographic visual variables to support both the hierarchy and label-feature associations.

Advances in personal computing and information technologies have fundamentally transformed how maps are produced and consumed, as many maps today are highly interactive and delivered online or through mobile devices. Accordingly, we need to consider interaction as a fundamental complement to representation in cartography and visualization. UI (user interface) / UX (user experience) describes a set of concepts, guidelines, and workflows for critically thinking about the design and use of an interactive product, map or otherwise. This entry introduces core concepts from UI/UX design important to cartography and visualization, focusing on issues related to visual design. First, a fundamental distinction is made between the use of an interface as a tool and the broader experience of an interaction, a distinction that separates UI design and UX design. Norman’s stages of interaction framework then is summarized as a guiding model for understanding the user experience with interactive maps, noting how different UX design solutions can be applied to breakdowns at different stages of the interaction. Finally, three dimensions of UI design are described: the fundamental interaction operators that form the basic building blocks of an interface, interface styles that implement these operator primitives, and recommendations for visual design of an interface.

In the last ten years, the rise of efficient computing devices with significant processing power and storage has caused a surge in digital data collection and publication. As more software programs and hardware devices are released, we are not only seeing an increase in available data, but also an increase in available data formats. Cartographers today have access to a wide range of interesting datasets, and online portals for downloading geospatial data now frequently offer that data in several different formats. This chapter provides information useful to modern cartographers working with vector data, including an overview of common vector data formats (e.g. shapefile, GeoJSON, file geodatabase); their relative benefits, idiosyncrasies, and limitations; and a list of popular sources for geospatial vector data (e.g. United States Census Bureau, university data warehouses).

Mapmaking, by digital or manual methods, involves taking complex geographic information and building a visual image with many components. Creating effective maps requires an understanding of how to construct the elements of the map into a coherent whole that executes the communicative purpose of the map. Visual hierarchy and layout are the cartographer’s tools for organizing the map and completing the map construction. The cartographer layers the mapped geography in an image into a visual hierarchy emphasizing some features and de-emphasizing others in vertical ordering of information. Likewise, the cartographer arranges the components of a map image—title, main map, inset map, north arrow, scale, legend, toolbar, etc.—into a layout that guides the reader’s eye around the horizontal plane of the map. The visual hierarchy and layout processes work together to create the structure of the map image.