Geodesign leverages GIS&T to allow collaborations that result in geographically specific, adaptive and resilient solutions to complex problems across scales of the built and natural environment. Geodesign is rooted in decades of research and practice. Building on that history, is a contemporary approach that embraces the latest in GIS&T, visualization, and social science, all of which is organized around a unique framework process involving six models. More than just technology or GIS, Geodesign is a way of thinking when faced with complicated spatial issues that need systematic, creative, and integrative solutions.  Geodesign holds great promise for addressing the complexity of interrelated issues associated with growth and landscape change. Geodesign empowers through design combined with data and analytics to shape our environments and create desired futures.

Marketing is about communicating, delivering, and exchanging goods and services that are desired by customers, clients, and the public alike. They identify the groups the enterprise is striving to serve, developing offerings which match their needs, and establishing exchange relationships which satisfy those needs while accomplishing enterprise objectives of profit, service and/or social impact. Marketers use their planning processes to scan the relevant environment for opportunities, select target markets with unmet or insufficiently met needs, and design marketing mix strategies to serve them. In all of these activities, the qualitative and quantitative measures of location and geography are key.  Delivery of marketing mix strategies relies on tasks such as marketing research, market segmentation and customer profiling, all of which GIS supports.  In addition, specialized marketing functions and emerging technologies also benefit from location analytics resources. 

Where should a retail business occur or locate within a region?  What would that trade area look like?  Should a retail expansion occur and how would that affect sales of other nearby existing locations?  Would a new retail location have the right demographic or socio-economic customer base to be profitable?  These are important questions for retailers to consider.  Within the evolving landscape of GIS, there is more geospatial data than ever before about the potential customer.  In retail, the application of maps and mapping technology is growing to include commercial real estate, logistics, and marketing to name a few.  There has been an increased momentum across commercial applications for geospatial technologies delivered in an easy to comprehend format for a variety of end users.  

Workforce needs tied to geospatial data continue to evolve.  Along with expansion in the absolute number of geospatial workers employed in the public and private sectors is greater diversity in the fields where their work has become important.  Together, these trends generate demand for new types of educational and professional development programs and opportunities. Colleges and universities have responded by offering structured academic programs ranging from minors and academic certificates to full GIS&T degrees.  Recent efforts also target experienced GIS&T professionals through technical certifications involving software applications and more comprehensive professional certifications designed to recognize knowledge, experience, and expertise.